Marketing Unit Essay -- Business and Management Studies

trade UnitThroughout this unit I am going to try to develop my own marketingstrategy and techniques for the company Tommy Hilfiger. The store thatI will be assessing is the Bluewater store. I will attempt to spotthe methods and strategies that are used by the company when promotingand trying to increase the sales of the Tommy Denim range of jeans andclothing, I shall then attempt to develop my own, better strategies.Marketing is essential to the success of any business. Its primary aimis to enable businesses to meet the of necessity of their customers andpotential customers, whether for profit or not but in the abundant termhopefully increasing sales.Tommys target market is extremely varied but the designs of theclothing tend to focus more on the needs and tastes of the older, moreclassic generation. In an attempt to expand sales and increase profitsa new range of products were developed which were aimed for a younger,trendier target market.The problems that currently face the To mmy Hilfiger Company are asfollows* The cost and expense of the products is quite high and when considering the fact that the products are aimed at a younger target market, frequently they are unable to afford them.* Insufficient advertisement The Tommy Hilfiger store at Bluewater is fairly new, being only six months old. Unless people are regular visitors of the obtain complex, they are often unaware as to the presence of the store. The man...