Free Essays on The Crucible: John Proctor :: Essay on The Crucible

The Crucible - John Proctor, a man with pride   John Proctor plays the track role in The Crucible by Arthur Miller. He was unconquerable, honest, and full of integrity. He was simply, a man with pride. A wise woman once said, Do what you savor in your heart to be right--for youll be criticized anyway. Youll be damned if you do, and damned if you dont. (Eleanor Roosevelt). Proctor was the protagonist of the dramatic piece of literature.   When the play sets in to action, John has had a past affair with his servant Abigail Williams. His wife, Elizabeth Proctor is very forgiving of his sin, but John has his mind set that he will not confess to anyone else, in fear of ruining his good name, and reputation. The affair between John and Abigail caused the start of chaotic witchery and accusation. After the affair, Abigail became horribly jealous of Elizabeth Proctor. Proctor realizes there is moreover one way to stop all the witch hysteria in Salem, and that would be to confess his sin of adultery. Although he knows he should, he continues to be obdurate not to confess. Also in the beginning R foreverend Paris is new to town, and John insist continually that he is only speaking of hell, and hardly ever of God, as Proctor goes on to say to Parris, Can you speak one minute without we land in Hell again? I am heave of Hell (Miller 30). In the drama, Mary Warren places a needle in a poppet she gave to Elizabeth John firmly demands that Mary Warren tell the courts that she truly put the needle in the poppet that day. Proctor says to her, Youre coming to the court with me, Mary. You will tell it in the court. (Miller 80). Furthermore, at the end of the play Proctor is persistent by saying that no matter what anyone says to convince him differently, he would rather die an honest man and save his name. John Proctor took pride in his thoughts, feelings, values, and his name. It took persistency to make his intent clear to others. &nbs p For many reasons, John Proctor is an honest man. By no means is Proctor afraid to tell you what is on his mind.

The Relation between Seneca’s Hercules Furens and Aristotle’s Poetics E

The Relation between Senecas Hercules Furens and Aristotles Poetics The intent of this paper is to discuss Senecas Hercules Furens in relation to Aristotles description of tragedy as outlined in the Poetics. It begins by discussing character, and attempts to determine the nature of Hercules error (a(marti/a).11 The paper then discusses matters of plot (muqoj), attempting to determine the degree to which Hercules Furens meets Aristotles requirements for good tragedy in this regard. According to Aristotle, the better(p) tragedy evokes feelings of fear and pity.22 Since characters in a tragedy must perform action (pracij), it follows that the best tragedy must contain some action that is repugnant (mia&ron) or terrible, so as to inspire pity and fear.33 In Hercules Furens this action is Hercules murder of his wife and children. Here, as a result of his madness, Hercules commits a repulsive act in ignorance of what he does, which according to Aristotle is better than to act with knowle dge of the wickedness of the act (he gives Medeas murder of her children as an example). The very best tragedy, however, is one in which the character is ignorant of the repulsive act he is about to commit, yet becomes aware of that act just in time to refrain from committing it. Obviously this last is not the case with Hercules, and therefore Aristotle would count Senecas tragedy as belonging to the second best type (like Sophocles Oedipus).However, there is a second action of this sort that occurs at end of the play, when Hercules intends to scratch off himself. It occurs just as Hercules is about to carry out the act of suicide. Here Amphitrion also threatens to kill himself should Hercules die aut vivis aut occidis (1308), eithe... ... 10.10 Poet. 1452a25-30.11 Poet. 1452a20-25.12 Poet. 1452a30.13 Poet. 1452a25.14 Lawall (1983) 10 argues that the final act, not the madness, is the true dramatic climax of the play.Works CitedAristotles Poetics. Trans. Apostle, H. G., E. A. Dob bs, and M. A. Parslow. Grinell, IA The Peripatetic Press 1990.Lawall, Gibert. Virtus and Pietas in Senecas Hercules Furens. Senecan Tragedy. Spec. termination of Ramus 12.1-2 (1983) 6-26.Motto, A. L. and J. R. Clark. Maxima Virtus in Senecas Hercules Furens. Classical Philology 76 (1981) 101-17.Additional Works ConsultedMotto, A. L. and J. R. Clark. The Monster in Senecas Hercules Furens 926-939. Classical Philology 89 (1994) 269-72.Rose, A. R. Senecas flick Song (Hercules Furens, 125-58) and the Imagery of Cosmic Disruption. Latomus 44.1 (1985) 101-23.

The Separation of Church and State in America Should NOT Be Absolute E

Religion is the most influential factor in human order. It is the core of our origination and has become a way of life in all cultures. The impact religion has had on the United States is overwhelming. This country was founded on the principle of Christianity. Thomas Jefferson drafted the proclamation of Independence, and James Madison articulated our countries constitution with the opinion that the Christian faith would establish and govern this great society. Merriam-Websters online dictionary defines religion as, any specific strategy of belief, worship, conduct, etc., often involving a code of ethics and a philosophy. (merriam-webster.com) This definition incorporates all individuals. All American citizens, acknowledging or not, are included in a belief system. Even atheism belief if no God, is a form of religion. During the past thirty years or so, our country has seen a decline in the type of religion. With people casting shadows over their religion and putting their fai th in separation of church and state, we have seen our country developing moral relativity. This moral relativity is dangerous ground. Most people are ignorant of their religion, not being able to give reasons for their belief. This religious illiteracy in America instantly has tragically developed the notion that separation of church and state should be absolute thus creating a moral relativity which has had devastating impacts on our country. Religious literacy is something American citizens should explore and value. This literacy is the understanding of the beliefs of people being able to justify ones religion through external evidences. Most Americans cannot do this. The major religion of the United States today is Christianity. Over 90% of the p... ...try of good citizens, we need to get away from this notion of relative morality, and turn towards the belief that this country was developed upon, that is to say the absolute skilful and wrongs Christianity has to offer. Only t hen can sustain our society, a moral society.Works CitedKen Ham (1). Crumbling Foundationshttps//answersingenesis.org/why-does-creation-matter/crumbling-foundations/Ken Ham (2).https//books.google.com/books?id=MxrCs0vNWkUC&pg=PA94&lpg=PA94&dq=What+we+are+seeing+in+our+society+is+an+outward+expression,+in+more+and+more+of+its+ferocity&source=bl&ots=TKjL9zwFLw&sig=cyMKbGBed4NBcpCD3Z0sbDVKY9c&hl=en&sa=X&ved=0CCAQ6AEwAGoVChMI0bDtw5HlxwIVTNgeCh0T0AiPv=onepage&q=What%20we%20are%20seeing%20in%20our%20society%20is%20an%20outward%20expression%2C%20in%20more%20and%20more%20of%20its%20ferocity&f=falsehttp//www.merriam-webster.com/

World Trade Center Tragedy :: American America History

World Trade heart TragedyAt 845am a hijacked even crashed into the World Trade Centre, 903am a second hijacked plane crashed into the World Trade Centre. Again at 943am another hijacked plane crashed into the Pentagon, and one other hijacked plane was shot complicate at 1010am as it was going towards clique David. On September 11th 2001 at 845am the first hijacked plane crashed into the World Trade Centre. American Airlines Flight 11 out of Boston, Massachusetts was the first out of four planes to be hijacked that day. As people looked on they saw how many people disordered their lives in that short second. Many people looked on in shock and amazement at the same time. As they were looking at the first hijacked plane in the World trade Centre they saw a second hijacked plane Airlines Flight 175 from Boston, crashes into the south tower of the World Trade Center and explodes at around 903am. The south tower of the World Trade Center collapses, plummeting into the streets below, a nd a massive cloud of dust formed and slowly drifted past from the buildings at 1005am. As many people ran for cover the second World trade Centre collapsed at1028. At 943. American Airlines Flight 77 crashes into the Pentagon, sending up a huge plume of smoke Three minutes later the Whitehouse was evacuated. People in Washington are now trace the same disbelief that New York was feeling. They are shocked, and some people might not have understood what was going on. Some people did not wishing to believe that something like this could happen in their city, let alone there own town. The Pentagon is now burning and there is nothing anyone could do but cry, and apply that their loved ones were not on any of those planes. The last plane that was hijacked was then shot down at 1010am. The plane was being hijacked was going toward Camp David.

Harvard Admissions Essay: Enough Talk about God :: College Admissions Essays

Enough Talk about theology   I believe the church building has been talking about God for long enough now. Were due for a change. People know enough about God. They know what God likes and what God doesnt and how God would generally want them to live their lives. It seems, to us and to them, that we just keep repeating ourselves. As I said, weve been talking about God for long enough now.   Its while to stop talking about God, and start getting our kids and neighbors and friends in touch with God. Its clock time to help them taste and see that the Lord is good. Not sit and think, tho taste and see   If were pretty excited about introducing a friend of ours to someone, we might talk about it for awhile, telling our friend all about this fresh person and how great they are. But if we never got around to actually introducing them, our friend would get pretty tired of the like old stories.   Its the relationship that is important, not the knowledge.   Sure, thi s makes sense, just it gets pretty tricky when you start talking about God. How do you actually introduce someone to the Spirit of Christ?   The most significant way, I believe, is to stupefy the relationship. The first question, if you are serious about moving your unit of ammunition of influence past the intellectualization of Christianity, is to ask yourself if you feel you are experiencing intimacy with Christ. Christian mysticism is about spirit meeting spirit, and a bond being formed.   The most important task you can do as an ambassador for Christ, is to spend time hanging out with God yourself. Even if it cuts into time that you wanted to spend in ministry. Spending some time enjoying Gods presence, aware that God is enjoying yours at the same time, will do more for those around you, than any words you could work up. If you have a sense of intimacy with Christ, you will be able to do more than just talk about God.   Creating some guidelines for personal sabba th time with the Lover of your life will be a significant ministry to those in your circle of influence. Six years ago I made a commitment to spend one morning a week out at a retreat center for reading and meditation.

Richard Wright :: essays research papers

&8220The Man Who Was Almost a ManIn &8220The Man Who Was Almost a Man by Richard Wright, the main character Dave expresses his needs to be acknowledged as an adult. Yet he also exhibits his immaturity and the fact that he is not yet an adult and goat not handle adult problems. His actions lead him into trouble that proves the fact that he is still an adolescent who can not handle problems of the adult world.The characters around Dave gain ground him feel worry he is still a child. His wants to purchase a gun to feel more powerful. In the beginning of this news report, Dave talks about how a gun would change the way people acted towards him. He feels that if he owns this power, the men in the fields who work with him will have more respect for him, and his female parent will start treating him as an adult. Dave feels as if he is surrounded by people who treat him as a child and he does not like this at all. &8220You ain&8217t nothing but a boy. You don&8217t need a gun. This st atement said by Joe, is the main lawsuit why Dave truly wants a gun, to feel independent. Even though Dave wants to be acknowledged as an adult, his actions are very immature and childlike. The act of cornering his mother for a gun is one good example of immaturity. Dave feels as though he can not ask his dad for the gun for fear of rejection, a staring(a) example of immaturity. Daves defiance to his mother&8217s rules is another example of immaturity. Dave&8217s mother agrees to allow Dave to buy the gun as long as he promises to bring it straight to her. He agrees to this, yet he does not go along with her wish. The next morning, Dave set out to the fields early to shoot his gun. He ends up accidentally killing Mr. Hawkins mule, Jenny. The way Dave goes about dealing with this problem is childish. He panics and decides to lie about what really did happen. He makes up a story which he knows nobody will believe, yet he feels that if everyone does in fact believe him he can avoid h is problems more easily.

My Father Goes to Court Author by Carlos Bulosan Essay

My Father Goes to Court is just one of the many short stories in Carlos Bulosans The Laughter of My Father which was publish in the 1940s in the United States. It is the most popular one, I believe. He wrote this story based from folklore in the Philippines and it has an underlying social commentary. It was said that this calculate is a protest against the economic progress of his time. This story shows the culture, traits and way of the Filipinos.In the Filipino context, this story favors the underprivileged families over affluent ones. It is supported by the procedure at the end of the story where after the father gave back the spirit of wealth through the jingling of the coins in the straw hat, the judge immediately discount the case. While it is not really true in this day and age because the poor has no fair fight against the rich, the idea behind it is not sooner simple. Maybe the author wanted to show the issue the other way around, thus, using a reverse psychology.Filipin os are known to be light people. We assumet usually wear much burden on our shoulders. Well, we grant a lot but how do we cope with every situation? By not taking it so hard, of course In every problem, like poverty, even if they dont get to eat much for the day, they are all the same smiling and laughing together and the family is still intact. Like in the story, the narrators family is a poor family, and yet, because they are not so sensitive, they get to piddle outside and laugh. In the rich familys case, they are abundant in food and a comfortable lifestyle but are still not content with what they have and push others-like the poor family- to pay for it. In the real world, rich people tend to step down on the poor because they grasp themselvesmore powerful than the poor.In the part where the judge asked the father where his lawyer was, and he said he doesnt need one, it is seen as the turning pass of justice in the Philippines. The law dictates that every citizen is given justice. But is it really the case? The law takes for granted the poor. Yes, the poor cant afford hiring the crush lawyers so the rich takes advantage of them. In the storys case, the judge didnt care to give him a lawyer where in the real world, if you have no lawyer, it is as good as loosing.

Did Climate Effect Human Evolution

These drastic transformations in the planets atmosphere take been the impetus of evolution among species and has sparked interest to geologist and paleoanthropologist for eld, resulting in a number of guess that propose that climate-driven environmental changes during the past 7 million years were esponsible for hominin speciation, the morphological shift to bipedality, enlarged cranial capacity, and behavioral adaptability (Behrensmeyer 476). For this theory to be properly supported, the prevenient question that needs to be identified is, do species adapt to change?Naturalist and geologist, Charles Darwin, supported this idea, stating that living things adapt toa place- a habitat Ooyce 1). He evince this theory through the idea that animals and various primates partake in the act of natural selection. In 1997, the National Science Foundation (NSF) supported Darwins heory by earning a research team together and running a serious of studies that demonstrated that animals eject adapt to sudden changes in their environment with strike speed (Dybas, Chery 1). Researchers Frank Shaw and Ruth Shaw of the University of Minnesota, St. Paul, and F.Helen Rodd of the University of California used wild guppies from the West Indies island of Trinidad and found that fish that were moved from a predator-infested pool to a pool with nevertheless one predator grew larger, lived longer and produced fewer but larger offspring. In the span of seven to 8 generationsbetween four and 1 1 yearsthey became more like the native guppies in the relatively predator-free environment (Dybas, Chery 1). Although studies such as the one above indicates that species do indeed adapt to different environments, on that point still lies the question of if climate and evolution correlate.Anthropologist Rick Potts chall(a)enged this question. For many years, Potts has been pushing the idea that climate made us and that habitats kept ever-changing because climates kept changing Ooyce 1). For scientist to gain more k in a flashledge and research n this idea, they need to get a fuller climate history in places where human ancestors lived. Which, in this case, would be in eastmost Africa. The pulsed climate variability hypothesis states that about every 20,000 years ago, the region vacillated between very dry and very wet periods (Ferro 1).These utmost(prenominal) changes may have played a vital role in driving human evolution and researchers like Rick Potts and Mark Maslin dig and gather sediments from East African lakes by drilling into lake bottoms and retrieving tubes of muck that contain millions of years of climate history anging from the fossils of the plant pollen and the organisms that lived in the lakes that respond to climate, to the chemistry of the sediments that also can give us very detailed information about changes in temperature and precipitation Ooyce 1).By collecting these tubes of muck, scientists can compare climate timelines to the fossil records o t our ancestors to see now climate attected evolution. Mark Maslin, who mainly focused on the findings form an East African Rift Valley, compared all the lakes that were known to have existed in the East African area over the last 5 million ears with climate and human evolution records. Maslin findings were that events such as when humans first migrated out of East Africa, all happened during the wetter periods found on the climate records.Major events in human history, including when humans first started to migrate out of East Africa, happened during wetter periods. It was found that the appearance of former(a) Homo erectus correlates to when a number of deep freshwater lakes appeared. In a press statement, Maslin explained that our ancestors had to deal with rapid switching from famine to feast and back again. This, he says, was what drove the evolution of new species with bigger brains, and later forced them to migrate out of East Africa, moving down toward South Africa and nort h to Europe and Asia (Ferro 1).By having these freshwater lakes that create lush vegetation, early humans would have been practically forced to migrate for the search of food water. Evaluations on lake sediment made it clear that East African lakes did in fact play a major role in the explanation of why and when hominin species migrated out of East Africa but after oftentimes speculation, it seems as though we may have to consider that climate was not lways the underlying cause and that intrinsic social factors and interspecies competition may have play a significant role (Ferro 1).

Positive and Negitive Effects Computers Have

July 23, 2011ENTRY 1 ME, A WRITER? Attitude I was never really adept at writing. Ill admit Im not too thrilled about taking a composition course. This will be a challenge, one that I hope to complete. Im not looking forward to the long daytimes and nights studying. What I am looking forward to is acquisition the different techniques and styles. I look at this as an opportunity for me. Inventory I am an Independent learner, so distance education should be faint for me. Being a Pragmatic I like rules and prefer learning step by step.I fork over also learned that I am an Abstract learner, so I focus on large ideas, meanings, and relationships. I could properly use a little help with my verbal and social skills. I find myself at a loss of words whenever there is a group conversation. August 4, 2011ENTRY 2 PREWRITING Brainstorm Ways computers affect my life irrefutable effects of computers on your personal life Genealogy Reconnecting with friends Easier/Faster communication Catalog pictures Games Access to information Read the newspaper from all over the humankindPositive effects of computers on your professional life Training online Job Work faster More affiant Easier access to information Meetings at a companionship are reduced Manage payroll, accounts receivable, taxes Control inventory Positive effects of computers on your academic life Distance learner Can study day or night More resources to information Video conferences Access to your courses Negative effects of computers on your personal life Spend more time on the computer than with your family Addiction-less interaction with people Faster communication may not be better communication Identity theft Negative effects computers have in your professional life Working from home limits your interaction with colleagues Negative affects computers have in your academic life Less interaction with classmates If your computer crashes you put down your assignments Can be a distraction for students (playing gam es etc. ) Plagiarism Thesis January 12, 2012 ENTRY 3 DRAFTING Evidence Organization

Preference of Foreign Brands amongst Chinese People

The acceptance of products of remote origin by Chinese consumers is with a genuine enthusiasm and due to assorted seasons advance quality, good reputation, greater diversity of choice, more than attractive protrudeance, a feeling of liberty, new arrivals and so on. During the recent period everything that has a unusual conjure up had to be of good quality, high price, and each(prenominal) those who consumed these products were regarded as rich and refined. This question paper con sisterts of four main parts. Initially, we believe it is necessary to present the evolution of strange blurs in China, which sanctions us to have an overview of the scope of our research.The second part will be devoted to the presentation of he conceptual framework of the issue of impertinent brands. Then, we will trace the development of consumption in China. Last but not least, we propose, from all our lectures, methods of the research to solve our problem. We will conclude with the presentat ion of the contributions of our research and considered future developments. BODY 1 . The evolution of the opposed brands in China The Chinese economy was characterized by shortages, due to insufficient domestic production to begin with the year 1979 (Guy, 2005).Indeed, during the Cultural Revolution (1968-1978), ration tickets have been distributed to buy products in China. Obviously, it was impossible for the Chinese to make a choice among competing brands. After 1979, a rectify and inception policy to engage fully in building a modern economy allowed all industrial sectors to experience prodigious growth. At that time, legion(predicate) foreign companies have failed to penetrate because of their lack of d comfortablyledge of the Chinese grocery store and local habits, but foreign brands remained very attractive for Chinese. However, the price of foreign products was so high that average employees could not afford them.In 1990, many Chinese have expressed a genuine enthusi asm or foreign products, from car to intellectual nourishment and clothing. By purchasing a product that bears a worldly famous name, Chinese consumer achieved a part of their dream. Some even saved intentionally to be able to buy foreign products. With the deepening of reform and opening up the economy and improving the investment environment, especially with its entry to WTFO, the enormous Chinese market has attracted more and more foreign products in China, and attracts more foreign companies coming to invest.The number of applications for registration and trademark registrations is increasing, so is their proportion in the annual applications compared to all existing brands. In 1982, applications for registration of foreign brands accounted for 8. 4% with 1 565 applications. In 2002, one year after the formal accession of China to the WTFO, they increased by 25. 2% over the previous year to reach the number of 50 902, which stood 13. 7% of applications. Before 1979, only 20 for eign countries and territories had registered trademarks in China, for a enumerate of 5130 recordings.At the end of 2003, the number of countries and territories reached 129 and the number of registrations was 361 795, as 71 times more. The proportion of the cumulative number of foreign trademarks registered in relation to the total rose from 15. 7% in 1979 to 18. 3% in 2003, representing a growth of nearly three points (1). At the same time, Chinese consumers like foreign products because they demonstrate a high life quality. Thus, some foreign products with special character are still quite requested.For example, European or American clothing are still in vogue, and very high-end foreign products are the new trends in consumption in China. According to a study cited recently by the Financial Times, China is the three oral market for prodigality products with annual sales of twain billion dollars and growth prospects annual 20% until 2008 and 10% up in 2015 (9). The influence of foreign brands on consumer behavior is a hot topic. It is first studied in the literature in terms of brand system to be adopted by enterprises (non- domestic customers).Motormen & Sharking (1998, (10) have noted three main points to understand 1 . How consumers in each country consider the choice of brands, 2. How they evaluate them, 3. The unlike needfully that drive their purchasing decision. In a context of globalization of markets, there are many studies about the alternatives f a marketing strategy, standardized or localized, which derives the question of a branding strategy standardized (global) vs. brand adapted (Seafarer, 2002 (5) , Roth, 1992 (1 1), and 1995 (12)).Research shows that it is important to identify potential obstacles, for example, some national feature articles, in the process of exploitation a global brand. Before looking at the rate of a particular brand in a given market, it is alike necessary to know the predisposition with which consumers of thi s market consider the brand in general, and then this brand in particular. 2. The concept of country of origin and its make on consumer behavior Indeed, some(prenominal) has been said and written about the quality of country of origin on the perception, evaluation and choice of foreign products.However, the effect of origin on brand has seldom been studied, and only in recent years it becomes an interesting subject for the researchers, with the rise of a movement that believes that the congruence between these two variables is more important than their effects taken separately (Airier and Fort, 2005). Our research intends to adopt this congruence approach to better understand the symbolic abide by and the practical value of the country of origin in the perception of foreign brand by Chinese consumers. There are a smaller number of researches studying the problem of countries of origin in the context of create countries.Bator & AAA. (2000 (3)) showed that consumers in these coun tries perceive the country of origin as a factor indicating not only quality but also fond set symbolic, and they give p refer to trademark non-local compared to local brands. However, these proposals were rarely tested by empirical work. The study of Bator & AAA. 2000) among Indian consumers is an important reference on this point. Their results showed that consumers in developing countries have a more favorable attitude towards brands perceived as non-local, and for reasons that go beyond evaluating the quality of the brand.According to the authors, non-local brands are regarded as symbols of prestige, at least by certain categories of consumers and for categories of products with high symbolic value. These consumers are identified as those with a high degree of standard setting influence, one of the main influences that a reference group has on n individual. This group admires the lifestyles of economically developed countries. It is interesting to note that the brands are gen erally presented as non-local and non- associated with a given country, as in new(prenominal) more conventional research on the effect of country of origin. In sum, the study Bator & AAA. Mongo consumers in India provides us with the first clues for further research on the perception of foreign brand by consumers in developing countries. In this research, an interesting feature of Chinese consumers towards foreign brands in a rules of order in transition is explored. Basing on this literature review and its limitations, we can assume that cultural orientation can influence consumer attitudes towards foreign brand in a validatory way. Cultural values are considered as determinants of attitudes and behaviors and provide a more stable and domestic-oriented consumers (Kumara and Novak, 1992 (5)). . The Chinese culture and consumption of foreign brand 3. 1 The handed-down Chinese culture and consumption of foreign brand The presentation of some of these principles will help us gain a better understanding of the behaviors of Chinese people. Some elements or values are respected, promoted and implemented in everyday life, including how to choose a brand. The features are introduced below -The first feature of Chinese society is the collective nature The Chinese will adhere more intimately to the standards of group than people in individualistic societies.An essential element in westbound culture and consumer behavior, the desire to distinguish themselves, is also in China. It assumes a difference as a member of one group over another group, succession respecting individual standards of his group. We therefore believe that the consumption of the product of reign origin is rather symbolic other than utilitarian to correspond to social status. Imitation is also a behavior used for identification as a member of the group. Moreover, it is obvious that luxury products are well sold in China in recent years.This means that the brand is in the process of buying decisi on because it meets the needs of good social status than personal needs (Guy, 2005). -The second characteristic feature is the concept of social interaction The relationship of trust leads the development of interpersonal relationships that underpin the functioning of many Chinese. The behaviors of Chinese consumers are more easily influenced by the existing trust between people who have a good personal relationship.It is assumed that the recommendations and comments from others play a very important role in the choice of brand. The Chinese consumers tend to regard the brand as part of their social life and their relationships to others. The exchange of gifts is considered as the close to direct and most visible to cultivate social interaction. The way a person respects and implements the complex rules of gifts exchange is an essential element in assessing the social position of that person. For example, luxury products and international brands that can be gifts are well sold in Ch ina in recent years. The third feature is the concept of self-esteem In Chinese tradition, the concept of elf-esteem refers to the obligation of reciprocity. It is important to give oneself a positive image, reflecting his role, his status and is in line with the traits that respect his group membership Len view of the high price and ostentatious function of the international brand compared to the local brand, consumers choose brands which is best known locally and do not want to take the sis of spending money for these brands anonymous on the market (Lu, 2004 (8)).The reputation of the brand foreign in domestic market is required for the reason of saving face. 3. 2 The modern Chinese culture and consumption of foreign brand The attitudes towards international brands of Chinese consumers are influenced by modern Chinese culture as well as traditional one. Specifically, modernity, youth, success and wealth allow Chinese consumers to pay greater importance to the brand, to develop a preference for foreign brands since it itself can stand for a social and symbolic universe (Lenitive and London, 1997 (7)).Modern consumers have more ways, consume more symbolically they look for products with brand, either for their good quality or value for signs of the brand through research statute. Western Life influences consumer behavior of young Chinese. The admiration of the quality of life of developed countries applys a positive influence on the attitude towards foreign brands. The relationship of Chinese consumers with foreign brands, which includes several aspects, manifests itself in a more or less depending on diverse social backgrounds, different categories of people.Elements such as age, sex, education level, and the tankard of living Certainly seem to influence the perception of foreign brands. A global study published by evince shows that to attract Chinese consumers increasingly sensitive to foreign brands, companies must adjust their marketing strategies to the preferences of three categories of clientele. So the golden youth, I. E. Young urban graduates, more often than not women, who have a high standard of living and significant interest to the foreign brands is the first category with the most potential.According to the study, consumers in this class are two times more likely than others to only to buy new brands (28% against 14% maximum for others), but also to be the first to test (43% against 32% maximum). The other two categories are, on the one hand, ambitious, young people who are sensitive to brands and covet the latest and best products, but whose incomes do not allow them to realize their dreams. On the other hand, high income, who are also looking for exclusive products at the cutting edge of technology, but unlike the former, deserve the brands (14). 4. Guidelines for the c entrance of foreign brands in China Practical ValueNumerous studies on the problem of country of origin are interested in the influence of this co ncept on consumer preferences, and more specifically, preferences for foreign products or domestic products. The research in this field has highlighted a trend among consumers in developing countries to prefer foreign products to domestic products because of the superiority of foreign products in terms of quality. Long accustomed to basic products and very poor quality, Chinese consumers welcome these products of foreign origin with an enthusiasm, which may explain a better quality of these products.We therefore believe that the greater the perceived quality gap between the local brands and foreign brands is, the more Chinese consumers are sensitive to foreign brands. Symbolic Value The importance of symbolic value tends to increase when society evolves socio economically from a low level to a higher level (Supplely and billfishenough, 2003 (13)). The Chinese consumers today are looking for brands capable of performing not only utilities functions but also symbolic functions and g ive them greater importance.The value of symbols and social standards of Chinese culture invites us to assume that it esters the perception of foreign brands by Chinese consumers. We also assume that the differences of the perceived symbolic value between local and foreign brands exert a positive influence on the perception of foreign brands. 4. 2 Perception of foreign brands Integration of foreign brands in the Chinese culture The Chinese cultural characteristics influence the behavior of Chinese consumers.More precisely, Confucianism (the collective nature, the concept of social interaction, the notion of the self-esteem and modern Chinese culture exert a positive influence on the perception of foreign brand. Segmentation of the Chinese market In addition to the cultural differences that characterize Chinese consumers, their attitudes and behaviors appear closely related to other factors such as age, sex, education level, the standard of living Indeed, the evolution of the percep tion of foreign brand in China takes key out at a very rapid pace.This can create significant differences between groups of people more or less susceptible to the effects of opening up the country, for example, between cities and rural areas, between generations For the foreign firm, it is essential to find segments of Chinese nonusers who are more sensitive to brands. The impact of arguing China is entering a new phase of its economic development during which the foreign brands are no longer in the same position visit--visit the Chinese consumers. The local competition may exert a negative influence on the perception of foreign brands.The Chinese brands have made progresses and become competitors for certain foreign brands. go about with the improving quality of domestic products and the maturity of Chinese consumers, foreign companies must understand the symbolism of consumption that is implanted in the mind of Chinese consumers as a fundamental element of Chinese culture. In summary, the situation of foreign brands in China and Chinese consumer behavior visit--visit foreign brands are discussed in this paper. The Chinese preference to foreign products seems to be an interesting feature in a society in transition to consumerism.The phenomenon of foreign brands in China appears somewhat different from what is often addressed in research in marketing, because of the complexity of the market situation and cultural characteristics of todays Chinese society and consumer behavior, closely related to the combined experience of generations of Chinese. Together with globalization and integration of markets, foreign investors wishing to work in China have to be aware of this reality. To have a good strategy of building brand image, it is important to understand the symbolic values of prestige required by the Chinese.To attract Chinese consumers, our study suggests several options to highlight differences in terms of product quality and in terms of the symbolic val ue of brands to strengthen orientation to Confucianism and to the theme of modernity and youth linked to consumption to underline the importance of segmentation for the Chinese market to emphasize the difference in hooch between categories of products with high symbolic value and low symbolic value and at last to identify new constraints imposed by local competition.Finally, we hope that this study makes a contribution to knowledge about the management of the brand in general and on the issue of foreign brands in the Chinese market in particular.